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Birthday Gifts for Friends Who Have Everything (And Judge Everything)
Gifting Guide

Birthday Gifts for Friends Who Have Everything (And Judge Everything)

The best birthday gift for a friend who has everything is not a more expensive object. It is a more specific one...

1 min read
Romantic Gifts That Say the Thing You Keep Not Saying
Gifting Guide

Romantic Gifts That Say the Thing You Keep Not Saying

A romantic gift works when it does three jobs at once. It names the feeling you keep not saying out loud. It fit...

1 min read
Last-Minute Gifts That Still Feel Thoughtful (Not Panicked)
Gifting Guide

Last-Minute Gifts That Still Feel Thoughtful (Not Panicked)

A last-minute gift feels thoughtful when it answers three questions: what is the occasion, what is one true thin...

1 min read
Quirky Gifts for Siblings Who Love Offbeat Things
Gifting Guide

Quirky Gifts for Siblings Who Love Offbeat Things

The best quirky gifts for siblings reference something true about them. That is the entire rule. A candle called...

1 min read
Gifts Under Rs 500, Rs 1,000 and Rs 2,000: The Honest Tier Guide
Gifting Guide

Gifts Under Rs 500, Rs 1,000 and Rs 2,000: The Honest Tier Guide

A budget of Rs 500 buys one well-chosen small thing, not a hamper. Rs 1,000 buys a single real product with weig...

1 min read
The Gift That Works for Every Occasion (Not Just Diwali)
Gifting Guide

The Gift That Works for Every Occasion (Not Just Diwali)

There is a particular kind of gift panic that happens in India in October. You have four invitations in three we...

1 min read
Why Candles Have Replaced Standard Corporate Gifts (and How to Do It Without Looking Generic)
Corporate Gifting

Why Candles Have Replaced Standard Corporate Gifts (and How to Do It Without Looking Generic)

There is a particular kind of gift that ends up at the back of a drawer within 48 hours of arriving. You know ex...

1 min read
Housewarming Party Ideas for Indian Homes: From Puja to the Perfect Gift
Gifting Guide

Housewarming Party Ideas for Indian Homes: From Puja to the Perfect Gift

The griha pravesh is a threshold. Not just physically - atmospherically. A new home is an unwritten space. It ha...

1 min read
How to Host a Diwali Party Your Guests Will Never Forget
Gifting Guide

How to Host a Diwali Party Your Guests Will Never Forget

The Diwali parties people remember twenty years later were never about the food. The food was good, usually. But...

1 min read
Diwali Home Decor Ideas That Go Beyond Diyas and Rangoli
Gifting Guide

Diwali Home Decor Ideas That Go Beyond Diyas and Rangoli

Diyas are beautiful. Rangoli is beautiful. And every Diwali, every home has both, and every Diwali, they look ro...

1 min read
The Art of Candle Gifting: A Complete Guide for Indian Celebrations
Gifting Guide

The Art of Candle Gifting: A Complete Guide for Indian Celebrations

A candle is a strange gift to get wrong. It's personal without being intrusive, useful without being merely prac...

1 min read
How to Use Candles to Fragrance Your Home This Diwali
Gifting Guide

How to Use Candles to Fragrance Your Home This Diwali

The most remembered Diwali homes smell a certain way. The visual work - diyas, marigolds, string lights - is the...

1 min read